But that’s not all. A white paper plan makes it much easier for a client to hire you. And there are a couple of reasons for that.
First, it gives the client an easy, low-risk way to try you out.
Think about it. The client spends just $500 to $900 to have you write the plan. Which gives them a better feel for what it’s like to work with you.
Which makes it much easier to award you the full white paper project at $2,500 to $6,000 (on top of what they’ve already paid you to write the plan).
Second, a white paper plan is a less expensive option to get started with.
And here’s why...
Say the client is comparing you to another writer. And that other writer quoted $5,000 to write the full white paper. He or she will want a 50% deposit up front, which is standard practice.
That means the client has to risk $2,500 on a writer they’ve never worked with!
Your offer is different. You’re proposing a white paper plan as the first step. Your fee? Just $750, payable upfront.
So your client has two choices:
A) To get started with the other writer, she needs to shell out $2,500.
B) To get started with you, she’d need to pay just $750.
Everything else being equal, you’re the lowest-risk option. So you get the project.
And once the client experiences what it’s like to work with you, the chances of her giving you the full white paper project go WAY up!
Here’s the best part...
Your fee for the white paper may very well be the same as the other writer’s. But the cost of getting started with you was much lower.
So you gained a big advantage over the other writer!