Here's the best part...
Derek is serious when he says that you need to start at $25,000 with your first book ghostwriting project.
"Yeah, right," I hear you saying, "Do the fees really start at $25,000?!"
Seems far-fetched, doesn't it? While I've done some pretty big copywriting projects in my career, I've never pitched that high of a fee. Certainly, I've earned that much from one client over a series of a projects stretching out over time.
But for just ONE project? Never.
But this is what Derek and hundreds of other professional ghostwriters just like him do all the time.
I even asked him if he'd advise newbies to low-ball the first few projects. You know, just to get their foot in the door.
"Absolutely not," he said.
"Ed, the target audience for this workshop is freelancers with established writing businesses. If they had absolutely zero experience…well, I'd tell them to go get some freelance writing experience first and then come back and talk. Ghostwriting isn't for beginners.
"But if they’re already established freelance writers or copywriters with clients and a good set of clips, they have the goods — even if those clips are NOT ghostwritten books. So, no — the people who attend this workshop should absolutely start at $25,000 a book."
I countered, "But Derek, the people I'm inviting aren't ghostwriters. How can they prove to prospects that they can ghostwrite a book for them?"
I love his flip-the-world-upside-down answer:
"Ed, most non-writers don't realize how much of a difference there is between copywriting and ghostwriting. All they know is that you're a writer and you're in business. For most potential ghostwriting clients, that's enough to assume that you know what you're doing."
Plus, there are other ways to get to that $25,000 figure quickly.
For instance, depending on where you are in your writing business, you can start this process by taking on a couple of book editing projects that pay very, very well. (That’s something Derek will teach you how to do.)
And then you can then use that experience as a springboard to a $25,000+ book project.
But the key point is that your first book gig should NOT be for anything less than $25,000.