I’ll Coach You Until You Land
Your First Paying Client

If you’re a new writer or copywriter, I’d love to help you get your business off the ground over the next 9 weeks.

I’ll even coach you until you land your first paying client!

Dear B2B writer or copywriter,

It happens every single week.

I get enthusiastic emails from folks who've recently decided to pursue B2B writing.

They're excited, optimistic and anxious to get going.

Yet as much as I love receiving their emails, I also know the painful truth...

Most of these aspiring freelancers won't make it past the 90-day mark. And they won't earn a dime writing for clients.

It's not because they're lousy writers. Or because they don't have the drive, desire or the right goals.

In many cases, these aspiring freelance writers and copywriters are very smart, driven people. They're solid writers. And most have 20+ years of business or professional work experience.

It's also not the result of poor demand for B2B marketing content. North American companies alone are spending billions every year writing and producing marketing communications. And that amount keeps growing annually.

So what's missing? Why the high rate of failure?

Here's What's NOT Lacking

I'll tell you what these professionals are NOT lacking...

Information.

There has never been this much information on how to launch and grow a profitable writing or copywriting business.

I mean ... we're swimming in ideas and advice! And most of this content is FREE.

So when there's a surplus of information, what aspiring freelancers need is not MORE of it. But rather:

  1. A realistic and proven framework — a flexible roadmap (or system) that provides proven, step-by-step direction and stacks the deck in your favor.
  2. Personalized mentoring and coaching to guide you through this roadmap. In other words, guidance from real pros who have been down this road and have achieved great success.

 

This Is Not a
"Just Add Water" Business

Here's the thing. Freelancing is NOT a "just add water" business.

Launching and growing a successful, sustainably profitable B2B writing practice is complex process. It's filled with pitfalls, dead ends, and all kinds of unexpected twists and turns.

That kind of situation calls for much more than mere information.

And that's where I can help you.

My name is Ed Gandia. I'm a successful B2B writer and copywriter. I've cracked the code to launching a B2B writing business faster and with less risk. I've helped dozens of new and aspiring B2B writers launch their freelance businesses successfully.

And I’m about to personally going to walk a group of 10 ambitious writers through an intense process that's going to change their lives.

It's a coaching experience called B2B Biz Launcher 3.0.

If you join me, we’ll work together to get your business off the ground quickly ... and land your first paying client.

(I’ll tell you more about that in a minute.)

I’ve been doing this for a while ... and landing your first client is a HUGE milestone! Which is why we’re focusing on that key outcome.

We’ll be following my step-by-step “launch blueprint.” This is something I developed through the process of launching of my own six-figure copywriting business and coaching more than 300 new B2B writers since 2012.

I’ve noticed that there’s plenty of information out there on how to write white papers, case studies, web copy, and other assignments.

But no one is coaching new B2B writers through an equally important process -- how to get their business off the ground... land their first paying client... and generate income faster.

That’s where I can help you.


See What Previous Students of B2B Biz Launcher Have to Say...

Dan O'Brien

B2B Biz Launcher Alumni Dan O'Brien Launches a Near-Six-Figure Freelance Business During His First Year

"I've taken a lot of courses over the years — both academic and business-focused — and yours is one of the best, ever. Partly because the methodology was so clear, useful and experienced-based. It wasn't theoretical.""...This one [new client] will result in probably $80,000 in revenue [for me]."

Liz Farr

Liz Farr Speeds Up Her Transition from Full-Time Accountant to Full-Time Freelance B2B Copywriter

“What has really helped ... were the lessons on how to talk to prospects and how to have that conversation -- those initial conversations about providing services, about projects, about pricing and about just getting the work done. That's given me a lot of confidence. Just to be able to have that conversation around what I do and how I can help somebody.

“Plus, you know, working with Ed, he's a nice guy, but he will hold your feet to the fire and he will get you to do what you need to do.

“Just do it [enroll in B2B Biz Launcher 2.0]. You will not regret it one bit.”

Daniela Llanos

See how Daniela Llanos was able to build her B2B copywriting business faster and with greater confidence thanks to the B2B Biz Launcher 2.0 coaching program

“The first [result] is that I got a paid client. And I have a clear sense of direction, which I didn't have before.”

Eric Lynch

Eric Lynch quits his 6 figure day job to become a high-income freelance copywriter

"Thanks to everything I learned and applied from B2B Biz Launcher—and some of the connections you helped me make—I'm now a full-time freelance copywriter. With all the work I have in the books, I figured things would never get better for a full-time launch than they are now, so it was time!"

Jennifer Alwood

Jennifer Alwood Earns Back Her Full Investment in B2B Biz Launcher 2.0 While Still in the Program

"The [B2B Biz Launcher 2.0] curriculum seemed to be exactly what I was looking for. I wanted input from somebody who could [teach] me exactly how to get started, how to get my website up and going, what I needed on my website, and then the step by step as far as once a client does contact you, what you do then."

Steve Brockwell

B2B Biz Launcher 2.0 helps mid-career professional, Steve Brockwell, launch a successful B2B writing busines

"Everything that was promised was delivered and more. It's very, no hype, very solid advice. Just huge and very pointedly useful resources. [Ed is] willing to give more than sometimes maybe [he] should."

Joseph Cole

Joseph Cole Breaks Through Longstanding Income Ceiling Within Weeks of Enrolling in B2B Biz Launcher

"Coming into this coaching program, you helped me really craft my unique selling proposition, position myself in a better way to another market, so now I’m positioning myself toward companies that want to sell to nonprofits. And I’ve had really good success with that. In fact, I don’t know if it was maybe two months into the program I landed a corporate client, and that’s another goal that I’ve had for three years that I had never attained."

Adria Schmedthorst

New Freelance Writer Lands Four Clients and Plenty of Repeat Business After Implementing the Ideas and Strategies in B2B Biz Launcher 

"[B2B Biz Launcher] was the best decision I ever made. No matter how much money I spent on all the other copywriting programs or going to seminars and stuff, you have to still be at home and do the program and motivate yourself. And when you get home from the seminar, your motivation is gone the next day, at least for me. Whereas this was an every-week accountable program. You have everything guided and I wouldn’t have started without it, honestly. Anybody that is even thinking about taking it really should because I don’t see any other way to get started. [And] unless you just have perfect discipline, doing it by yourself is so hard."

Ted Goldwyn

Ted Goldwyn Lands 6 New Clients and a Lucrative, 15-Month Retainer Agreement with a Major Company

I've landed a total of 6 new clients ... and an ongoing 15-month retainer contract ... then I have another dozen or so hot prospects in my pipeline, which certainly bodes well for 2016. If you're on the fence [about B2B Biz Launcher], anybody out there, I say just do it. You can't go wrong.

Robyn Weisman

I got a gig where not only do I write for this one company ... I'm a regular blogger and do ghostwriting [for them].

"It was almost like once I started focusing ... and got someone who can teach me and mentor me on how to do this in a coherent way, I actually started [getting inquiries]. And I got a gig where not only do I write for this one company ... I'm a regular blogger and do ghostwriting [for them]. That was a huge thing. First of all, it was a nice bit of money — more than a bit ... It [also] made me more confident that I could approach people."

Robyn Kurdek

Robyn Kurdek lands two retainer clients by following the B2B Biz Launcher Roadmap

[B2B Biz Launcher] pushed me. It's pushed my business far beyond what I ever could have dreamed.

Hannah Glenn Hannah Glenn

Just wanted to send a quick note of thanks to you and your team. I'll be starting my first full-time copywriting job with a cancer treatment and research center tomorrow!

I believe it's been because of your podcasts, courses and the great info you guys put out there that I've been able to build my platform and get started freelancing, which lead to me getting this great opportunity in my target market.

Though I haven't realized my dream of freelancing at 6 figures just yet, I think this move will be crucial in establishing myself as a writer in the health field, and will also give me some great insight into the marketing of a big company. Also crucial!

Julie Witmer

I attended a free webinar you conducted on Warm Email Prospecting and then downloaded the cheat sheet and swipe file. So far I’ve sent out just 7 emails (it gets easier for each one, but still takes a lot of research) and I’ve already heard back from 2 people! And I see increased views of my website and Facebook page after I send out the emails.

I have your cheat sheet open when I compose each email. Initially I was going to send out a brochure. You did a podcast on your site with a freelancer who created custom brochures and sent them out with translucent envelopes. I’m planning on modifying the sample she provided on your site and sending that out to my hot list prospects.

Again, thank you so much for your site and podcasts. I’m a cartographer so much of the information for writers doesn’t apply to me, but whenever you have information about marketing or general freelancing, it’s always so helpful.

Carolyn Walker, Sacramento, CA

B2B Biz Launcher is, without question, the most valuable, best-conceived and best-executed course I’ve participated in during my 20-year career. You keep out-doing yourself, Ed! Tuesday’s lecture alone was worth the price of the entire course. You left no stone unturned in stepping through not only the process of soliciting prospects, but also the details on content and how to proceed with every eventuality. The graph you created to support your verbal explanation is an excellent tool and, as you suggested, definitely worth printing and posting permanently. I also love that the course is not gimmicky, that you’re offering honed, no-nonsense, tried and true methods. It’s not only an effective approach, it’s very generous. I feel very fortunate to be part of it.”

Malinda Meeks Malinda Meeks, Preston, CT

I was at a stand still with my business and not sure which direction to go. By working with Ed I now have an actionable plan that is giving results fast. Well worth the time and investment. Thank you Ed.

Deb Wunder, Brooklyn, NY

While this program is geared toward B2B, it has plenty of ACTIONABLE ideas that will work no matter what your business is or who your market is. I learned things in this course that my business degree never taught me.

Claire Bulman Claire Bulman, London, UK

A big thank you for your help on the course. The course was very practical and your support at each step was invaluable. I have my first clients through what you taught me, and have a number of meetings with prospects lined up. Also your advice once I got those first clients was spot on. I look forward to working with you again in the future. All the best.

John Hays John Hays, Jacksonville, FL

The word 'excellence' gets thrown around way too often. Ed's program, though, embodies excellence. The materials, the course structure, the collaborative atmosphere with Ed and the other participants, and Ed's experience and passion for coaching others -- all contribute to making a solid course in building a freelance B2B writing business. This has been a solid investment in my business, and I highly recommend Ed's program. Thank you, Ed!"

Mary Beth Saldivar Mary Beth Saldivar, Marengo, IL

I've taken several of Ed's courses over the last year. I've found them all very helpful. The concepts he taught have been very useful to me as I move forward in my freelance writing business. Ed is very genuine and seems to really care about helping his students achieve their goals. I highly recommend his course to anyone with the skills and background to pursue the freelance writing business, and who is ready to commit their time and effort to it.

Jeff Johnston Jeff Johnston, Cotacachi, Ecuador

I wasn't worried about my writing skills when I signed up for the B2B Biz Launcher. I knew, however, that as someone completely new to B2B writing, I needed help finding clients. Ed's course has shown me where to find clients and how to approach them

Jen Leary Jen Leary, New York, NY

Ed Gandia kindly and gently creates focus in a profession with many distractions. His preparation guides a copy professional like you to finding your missing doors. And as you cross that threahold, he fully illuminates steps you can take to move deals forward and close. His methods and examples shed light on your most difficult task - prospecting - while informing your instincts by defining and providing guidelines and resources. He guides you - copywriter - to the "drivers" for your business, toward rounds of client aquisition, retention and inbound inquiry. By engaging and enlivening your negotiation skills, he coaches by providing ample suggestion and support as you engage your struggle to meet your potential.

 

Jon Scharer, Maple Valley, WA

The B2B Biz Launcher program is like having a guru walk beside you as you build your freelance business, offering advice and guidance where you need it, especially in those cases when you wouldn't think to ask for it because you are just starting out. By the end of the program you have a proven process for running a freelance business, a process that you understand, are able to follow, and that can scale as your business grows

Ron Mueller , Datil, New Mexico

This was a well structured workshop that answered my main concern, "How to start a freelance B2B copywriting business without a long learning curve

Cheryl Bryan Cheryl Bryan

B2B Biz Launcher helped me cut out the noise of all the advice out there. I'll never again wonder what step to take next. I know if I work the plan, I'll succeed. Thanks so much, Ed and Crystal.

Michael Gibson Michael Gibson, New Ulm. MN

Ed's B2B Biz Launcher program has been the most productive and rewarding learning experience I've ever had.

It came at a time in my life when I needed the direction and information to pursue my dream of becoming a B2B Copywriter. It laid out in clear, actionable steps what to do to effectively identify my strengths and capitalize on them. Then Ed's coaching/training helped me figure out what is the best niche for me, professionally position myself, and strategically market my business.

I never wanted the program to end, but all good things eventually do. At least when Ed's B2B Biz Launcher program closed I'm left with ideas to help me as my commercial writing business progresses into the future. Thanks Ed for everything!

Jeffrey Trull Jeffrey Trull, Portland, OR

I'd recommend this program for anyone who struggles to get writing clients and doesn't know what to do about it. The biggest benefit for me was learning a proven strategy for finding new developing leads and then turning these leads into paying clients. Instead of feeling like getting new clients is out of my hands, I now feel in control and can take action to reach my goals thanks to B2B Launcher.

Robyn Kurdek, Los Angeles, CA

Working with Ed in the B2B Biz Launcher program is like having a coach, mentor and motivational guru by your side every step of the way. There's no substitute for Ed's careful, well-planned guidance and expertise and the roadmap you get with this program - these four months with Ed are the best investment I could have made in my business. After years of "dabbling" as a freelance writer, I finally feel like I'm on the road to serious success.

Nancy Willey, Holland, Michigan

I knew I had the writing skills and the desire to be a successful b2b copywriter –but that’s about as far as it went for more than a year. Enrolling in the B2B Biz Launcher program was the best investment in my career I could’ve made. Ed gave me the tools and step-by-step guidance to build my website, find my niche, prospect for clients, and start a successful freelance business. As a bonus: I continue to listen to his High-Income Business Writing podcasts for inspiration.

William Dando MD , Rawlings, Maryland

I liked your approach from the start. You qualified the students in the class. This seems to be basic for your approach to prospects and building clients. Considered, it makes total sense because it structures the thought process that you are using to build the foundation. Everyone knows the foundation is basic to the building but not everyone lays out a solid one to build on. You did a great job laying that foundation and gave me good tools to work with. Thank you. I am really going to love meeting you in person.

Sabriga Turgon Sabriga Turgon, Oakland, CA

After listening to so many other teachers (each one of whom gave some helpful info) I decided to invest in the B2B Biz Launcher program to give me one complete set of steps for setting up and promoting my freelance business. Every lesson made the investment a perfect choice because each filled in holes in my methods.

Ed's repeating refrain of taking baby steps to get to your goal encouraged me even when I was working full time at one job and part time at another while trying to stay on point with the B2B program. The self-examination lesson that led to finding your unique place in the business world also ended up increasing my confidence and how I talked about myself/business.

For me, the warm email prospecting and the negotiation sections are the most important new skills. And the conference calls were so informative because every person was coming from a different place, but dealing with similar issues. Am very glad to have taken the course and recommend it to anyone still on the fence.

Nicole Mattson

I've taken more online courses than I can remember.  B2B Launcher was by far the most helpful.  Thanks to Ed's information and advice, I 10x-ed my rates (from $25 a blog to $250).  By the time the course was over, I had billed clients for almost half of what it cost.  And I have so much more work lined up, I could pay for the course ten times over.  In fact, I did the math the other day, and I have just under $20k of work in the pipeline for the next quarter.  Thanks again for all of your help!

Jeanne Noorman Jeanne Noorman, Kentwood, MI

This program is like a road map. Ed shows you where you can go, then tells you how to get there, step by step. He is a great speaker and teacher! The most encouraging program I've found since starting my freelance journey!

Thomas (Tom) Rintelmann Thomas (Tom) Rintelmann, Cheyenne, WY. Formerly of Dallas, TX

Start your B2B Marketing/Copywriting career on the right foot. Ed Gandia and Crystal Coleman have put together a B2B Biz Builder program, that polishes your skills and allows you to present yourself as a Professional Copywriter. Ready, Fire, Aim should include this program, in the Ready phase!

Patricia White, Las Vegas, NV

Ed cuts through the unnecessary and directs you to get a marketing plan in place that you can build upon.

Gary Wilkin Gary Wilkin, Rosemount, MN

The B2B Biz Launcher program provided me a step-by-step approach to establish and build my freelance writing business and provide a path to transition from full-time employee to full-time business owner. Ed purposely focused us on the key, must-do actions to achieve quick wins required to build and maintain momentum. Thanks Ed!

Robin Kirkley Robin Kirkley, London, England

B2B Biz Launcher gave me the focus and infrastructure I needed to approach corporate clients. I learned how to reach out professionally to decision makers in some of the larger companies I want to work with, and I gained the confidence to approach them. Ed is also very generous in sharing his proven templates and his depth of experience. If you work the program, the program works

Becky Lawlor, Salt Lake City, UT

I have a solid writing background, but Ed's B2B Biz Launcher program gave me a solid business background as well. I now feel very confident I have the ability and strategies necessary to get new clients, generate a good income, and run my freelance business in a way that is rewarding and sustainable.

Liz Taylor Liz Taylor, Tampa Florida

"Ed's program far exceeds other training/coaching I've taken that's geared for freelance writers in both quality and quantity of content. I especially appreciate Ed's ability to provide constructive, useful feedback while still being positive and encouraging. It also makes a huge difference to know I'll have full access to all the materials forever, without any additional investment. This means I can go back and use materials when it makes the most sense for me in my career and business. I wasn't ready to dive into freelancing full-time at the time of the program, so it means a lot that all the tools will be there when I need them."

Aimee Kunau Aimee Kunau, Cincinnati, OH

Ed Gandia is the copywriter's coach. I have seen so many different coaches pitch their programs, and yet Ed's affable personality, down to earth style, and practical yet powerful strategies proved he was the right choice to help me transform my business. Since starting the B2B Biz Launcher, my confidence has received a steroid shot. I fully expect my income to soar as high as my belief in my business, because now I have the tools to kick doubt to the curb. The investment in this program was one of the best business decisions I've ever made.

Wendy Dorfmeier Wendy Dorfmeier, Akron, OH

Ed's B2B Biz Launcher program provided me the focus to launch my business. His advice and expertise guided me throughout the process. By breaking the steps into manageable sections I accomplished more than I thought possible. And with Crystal to help with the technology - well that's icing on the cake! Thank you Ed and Crystal for making this possible."

Holly Helscher Holly Helscher, Owner, Information Marketing to Businesses

I signed up with Biz Launcher because the step-by-step process seemed ideal for where I was with my business. The course exceeded all my expectations. I learned the practical skills I needed to grow my B2B business.

Each segment was presented in a clear, logical fashion. The actions were manageable, so I could keep up, especially since implementation weeks were built into the program. I was very impressed with Ed Gandia’s accessibility. Even though I was part of a group, I felt he worked with me one-on-one. Thanks to Biz Launcher I secured clients while I was still in the program! Their fees more than paid for the course. That return on my investment will grow as I continue using Biz Launcher’s solid methods.

I recommend this course to anyone who is serious about their entrepreneurship.

Here's a summary of what you'll learn and implement week by week...

  • Week 1: Position Yourself for Success

  • We're going to work together to bring your real, unique value to the surface ... and determine how to best communicate the most impressive points.
  • You HAVE real value to offer. You just need to learn how to communicate that value.
  • We're going to develop a core message you can start using in your own marketing communications and in conversations with prospects.
  • We're also going to go over how to communicate what you do to people who have no idea what copywriting or content writing is all about ... but who can possibly refer you to potential prospects they know personally.
  • By the end of week 1, you'll have a clear foundational message you can work with. In fact, I'll help you to make sure you have the strongest, most compelling message possible!

  • Weeks 2 & 3: Write Your Web Copy & Build (or Refine) Your Website

  • I'll show you how to create a website that's both simple and polished. And you're going to do that in record time. That way you can start getting results quickly!
  • You're going to take the raw messages you created in week #1 and flesh those out into marketing copy.
  • And you're going to end up with something that will have prospects feeling comfortable about you and your abilities BEFORE they even talk to you.
  • Crystal (from my team) and I will walk through every step of this process. And Crystal will walk you through a series of screen-capture videos that will show you exactly how to set up your site and how to upload your copy to your website.
  • You DON'T need to be tech-savvy to do this. We'll keep it very simple, and we'll show you how to launch a website that looks extremely polished and professional quickly and with minimal hassle.
  • If you already have a website this session will still be very useful. You'll learn how to adjust what you have now so that it's more powerful and speaks directly to your best prospects.

  • Week 4: Implementation Time

  • This is the perfect time to catch up on your work and finalize your website.
  • Crystal (my director of operations) and I will hold a LIVE coaching call this week to answer any questions and provide any technical or strategic support you may need.
  • We'll also be available in the private forum (more on that later) to help answer any website support questions you may have.

  • Week 5: Create Your "First Round" List

  • I'm going to walk you through a step-by-step process to building your "launch list."
  • You'll learn an easy way to get this done that's simple ... stress-free ... and will possibly turn up prospects you didn't even know existed.
  • I'm going to give you some shortcuts, including my "List Kickstarter Matrix
  • This tool will drastically simplify your list-building efforts while enabling you to prioritize your outreach.
  • And by the end of this week, you'll have a solid list of prospects and referral sources to contact.

  • Week 6: Learn How to Prospect with "Warm Emails

  • After this session, you'll know exactly how to craft short, powerful and inviting email messages...
  • And that enable you to start a productive dialogue with good prospects.
  • We'll cover the art of "warm email prospecting." And I'll show you how to craft "launch emails" that generate interested prospects and referrals.

  • Week 7: How to Qualify Prospects Like a Seasoned Pro

  • You have the prospect on the phone. Now what??!! By the end of week 9 you'll know exactly what exact questions to ask.
  • You'll also learn how to limit what you ask so you get just the info you need and not waste the prospect's time or YOUR time.
  • I'll show you how to deal with tricky questions. And how to make the prospect feel comfortable about you and the value you can provide.
  • You'll discover how to screen incoming prospects to ensure you have a good fit.
  • You'll learn how to price projects strategically and profitably. In fact, I'll share my own master fee schedule. And I'll show you how to adjust your figures if you're just starting out.
  • Just as important, you'll learn how to present your fees professionally ... and how to increase your chances of getting a "Let's do this!" from your prospect.

  • Week 8: How to Quote with Confidence ... and Land the Client!

  • What should your fee agreement say? And what terms and conditions should you include to avoid potential problems? I'll show you the basic information to include.
  • And let's say that you've sent in your quote and fee agreement... now what? When should you follow up? How often? What if you get no response?
  • What do you do with prospects that delay the project? Should you ask for a deposit? When ... and how much?
  • What should your payment terms be to minimize problems and speed up payments?
  • And what if the prospect balks at your price? How do you react? Should you negotiate?
  • I'm going to cover all those questions (and their answers) in this week's session. That way you're armed with what you need to know to tackle these situations with confidence.

  • Week 9: Converting Not-Yet-Ready Prospects Into Clients + Systemizing Your Prospecting for Long-Term Success

  • As we wrap up our training together, you’ll discover how to tap an overlooked source of client opportunities.
  • You’ll see how simple and nonthreatening strategic follow-up can lead to a steady stream of work.
  • And you’ll discover a simple way to systemize your prospecting so it becomes an automatic weekly task—something you look forward to doing consistently, even when you’re busy.

Other Bonuses and Extras

  • Members-Only Training Portal

    A private 24/7 members area containing all of the training materials, training session replays, Q&A call recordings and all other program files. You have LIFETIME access to all of this material.

  • Private Discussion Forum

    Access to a private, closed-door Facebook forum where you can ask questions and get direct answers (and feedback) from me.

    I’m personally in the forum at least every other businessday.  And I answer every single question and provide feedback to everyone who requests it.

    Aside from being a place to ask questions and get direct feedback from me, this forum is also a great opportunity to connect with all your fellow students.  It’s designed to receive support, get encouragement and feedback, and gain new friendships.

    (Value: Priceless!)

  • I’ll Coach You Until You Land Your First Client!

    You’ll implement these ideas as we go. And I’ll be there to coach you through the process, give you feedback, and keep you accountable. 😉

    Better yet … I’ll coach you until you land your first paying client!

    That’s right. You’ll have access to me or one of my coaches via group coaching calls until you land your first client. (Or for up to a year, whichever comes first.) So we’ll be there to help and support you throughout this journey.

    Again, our focus is going to be on getting things moving QUICKLY … and landing that first paying client way faster than you would on your own. So I only want to work with a few people who can implement the material as we go.

    The time commitment is about 5 to 10 hours a week, on average. That includes time to go through the training lessons… time to attend our group coaching calls… and time to implement what you learn.

Choose your payment option below
to get started:

Option A

5 payments

$349
  • 5 monthly payments of $349
  • 30 days apart
  • 9 detailed lessons
  • weekly coaching calls
  • Access to Ed in private forum
  • Early access to first 2 lessons
  • LIFETIME access
ENROLL NOW!
Option B

One Payment

$1,500
  • One-time payment of $1,500
  • (save $245)
  • 9 detailed lessons
  • weekly coaching calls
  • Access to Ed in private forum
  • Early access to first 2 lessons
  • LIFETIME access
ENROLL NOW!

Program Structure

B2B Biz Launcher 3.0 runs for 9 weeks. However, the program is self-paced. The training sessions are pre-recorded and available on demand. That way you can go through them at your convenience. (I've tried to limit the number of scheduled items during this program. That way you have more flexibility around when you consume the material).

Training sessions run 45 – 75 minutes, depending on the topic. And our group coaching calls are held every other Thursday at 1:00 pm Eastern Time (New York).

What About the Holidays?

If you’re worried about the upcoming holidays, don’t fret. We’re taking a 2-week break during that time.

Of course, you can still go through the material as you wish (remember, it’s all self-paced). But that’s completely up to you.

We’ll still be monitoring the private forum and answering your questions. And we’ll resume the coaching calls in early January.

So rest assured that you’ll still get your full 9 weeks in the program. And we’ll coach you until you land your first paying client, for up to a year from your enrollment date.

Your Investment

I don't use the word "investment" lightly (I know it's become a cute substitute for words like "cost" or "price").

But in this case, I truly believe this experience is an important investment in yourself and your business.

In fact, if you don't see it that way, this is not for you.

But let's get down to the numbers...

My coaching fee is $4,500. That’s what I charged coaching clients for years to walk them through this launch framework and support them along this journey.

Considering that many of my coaching clients have gone on to grow their freelance income into the high five figures and low to mid six figures ... that fee would be a bargain.

So even if I offered a 50% discount, it would be a great deal at $2,250.

But even though I’m offering to coach you until you land that first paying client (something I never offered past clients), you won’t pay anywhere near that.

Instead, you can join me for just $1500.

Or 5 installments of $349.

Choose your payment option below
to get started:

Option A

5 payments

$349
  • 5 monthly payments of $349
  • 30 days apart
  • 9 detailed lessons
  • weekly coaching calls
  • Access to Ed in private forum
  • Early access to first 2 lessons
  • LIFETIME access
ENROLL NOW!
Option B

One Payment

$1,500
  • One-time payment of $1,500
  • (save $245)
  • 9 detailed lessons
  • weekly coaching calls
  • Access to Ed in private forum
  • Early access to first 2 lessons
  • LIFETIME access
ENROLL NOW!


What it's like working with Ed...

Janet M. McSwain, P.E., Water Solutions B2B

Ed, what else can I say ... except that you are the BEST business mentor EVER!  I have to admit, after almost 35 years in the corporate world, making the transition to freelancer has been daunting.  It would be nice if landing work was as easy as putting up a website and waiting by the computer for the requests to come pouring in.  But it’s not – it takes work, but even more important, it takes a plan.   Ed’s programs and his private mentoring helped break down the process into manageable bits, pulling me out of overwhelm and giving me the tools to move forward with confidence.  Grab the chance to work with him.  You won’t be sorry.

Saida, Amsterdam, the Netherlands

After having done the program I feel more confident and more professional as a business owner. I landed two clients and made my investment back before even finishing the program.

Larry Elkan Larry Elkan, Sarasota, Florida

Ed Ganda is one of the best copywriting coaches I have met to date, especially in the area of B2B. As an experienced copywriter himself he knows from the inside out what he teaches others. His material is timely, current and complete. Ed takes a genuine concern that his students do well. He is also a really down to earth friendly guy.

Ted Goldwyn Ted Goldwyn, Corning, NY

Ed is an amazing coach! His innovative and practical business-building methods were exactly what I needed at this early stage, and his warm, genuine personality really clicked with me and the rest of our group. I highly encourage any new or aspiring B2B copy/content writer to consider signing up for this detailed and content-rich course!

 

Gary McEntee, Sanford, North Carolina

Ed's coaching program is the final step to making everything work as a true business.

Malinda Meeks Malinda Meeks, Preston, CT

I was at a stand still with my business and not sure which direction to go. By working with Ed I now have an actionable plan that is giving results fast. Well worth the time and investment. Thank you Ed.

Clyde Bearss Clyde Bearss, Franklin, TN

Ed delivers essential and practical information that will definitely shorten the time period between launching your writing business and seeing it prosper.

Ryan Hernandez, Los Angeles, CA

"I decided to make an investment in my business by getting a coach. And of all the decisions I've made since the launch of my business, I can say that purchasing a spot in the B2B Biz Launcher program was the most useful and most valuable thing I've done. I'm very happy with what I learned and looking forward to going over the material a second time."

Judith Blaeske, Raleigh, NC

The B2B Biz Launcher program helped me to focus and develop strategies for establishing my freelance career. Ed's availability to the participants and willingness to offer constructive and supportive comments are big pluses.

Hal Partenheimer, Midland, TX

Ed's attention to details and the generosity with which he shares them first rate. I can't think of a better subtitle for this course than "Hidden Gold". Brings to mind the "The Wizard of Oz" classic - "Follow The Yellow Brick Road", all the way to becoming a wealthy freelancer!

Kent Bridgeman, Chicago, IL

When I started with Ed, I had zero paid clients, no solid leads, and no confidence that I could actually make it at as a freelancer. I just finished my last session with Ed a few weeks ago and now I have three paying clients and my confidence is through the roof. Ed showed me what I was doing wrong and gently guided me to a more effective version of my business (and myself). With Ed, I got more than a coach, I got a mentor.

D'Angelo, Silver Spring, MD

Ed doesn't waste time on the things that don't matter--I spent years doing that by myself. He's that upperclassmen who knows exactly what you need to focus on to keep from failing that class again. Listen to him and trust in his advice. I did and now I can confidently call myself a freelance writer: I landed work with a Fortune 500 company in my niche with the potential to make back the cost of the course on my first assignment.

Jack Bohannan, Denver, CO

Ed answers the questions I didn't know that I needed to ask. His guidance has been invaluable to my new freelance business, and I'll work with him again in the future.

Theodora Schiro Theodora Schiro, Florence, Arizona

I never would have successfully launched my business without Ed's help. His step by step guidance and support along with well organized course materials were just what I needed.

Ryan Hernandez, Los Angeles, CA

I decided to make an investment in my business by getting a coach. And of all the decisions I've made since the launch of my business, I can say that purchasing a spot in the B2B Biz Launcher program was the most useful and most valuable thing I've done. I'm very happy with what I learned and looking forward to going over the material a second time.

Thomas E. Yeats, Perth Western Australia

Exceeded expectations. Biggest benefit was in depth information on how to go about attacking the writing business. Absolutely invaluable.

Liked Podcasts + transcripts best. Well done Ed from a highly educated individual with the perspective to compare and contrast this program with high-powered academic study.

Very good on practical stuff. Beats "The Well-Fed Writer."

Deb Monfette, Windham, NH

Thanks so much for all your help the last few months. It was huge for me. Working with you has given me the clear direction and motivation I needed to get my business on the right track. You encouraged me to push myself, but you always did this in a very positive and encouraging way.

Don Dahlem Don Dahlem, Ballwin, Missouri

"If you're having trouble choosing a niche/target market, the first session will make it easy."

Tim Dietrich, Midlothian, VA

Ed's coaching was a game changer for me. It helped me to realize that I wasn't running my business, but instead, it was running me. It was through Ed's ideas, shared experiences, and suggestions that I was able to get a handle on things, and start to put together a strategic plan for turning my business around. Since working with Ed, my business has evolved, and continues to evolve to this day. I can honestly say that a lot of the positive changes that I've been making over the past year have been a result of working with Ed. I truly appreciate the opportunity that I had to work with him, and I'm hoping to work with him again in the future.

Choose your payment option below
to get started:

Option A

5 payments

$349
  • 5 monthly payments of $349
  • 30 days apart
  • 9 detailed lessons
  • weekly coaching calls
  • Access to Ed in private forum
  • Early access to first 2 lessons
  • LIFETIME access
ENROLL NOW!
Option B

One Payment

$1,500
  • One-time payment of $1,500
  • (save $245)
  • 9 detailed lessons
  • weekly coaching calls
  • Access to Ed in private forum
  • Early access to first 2 lessons
  • LIFETIME access
ENROLL NOW!

Give Your Freelance Business a Real Chance at Success

Look ... if you were starting a traditional brick-and-mortar business, you'd probably get some help, wouldn't you?

If it were a franchise, you'd have help, training and support from the corporate office.

If it were a true mom-and-pop, you'd take some business-building training ... get help from the experts at the Small Business Administration ... or even hire a veteran entrepreneur to coach you.

So why would you attempt to launch a freelance venture all on your own?

This is not a "just add water" business. The failure rate is just as high as any other category.

You need to know what you're doing to get business in the door. Because, frankly, there are a TON of things you can do wrong.

That's where I can help you.

If you're serious about launching a successful B2B/commercial writing business, do it the right way. Enroll in B2B Biz Launcher 3.0 today. Let me personally mentor you through the fastest and safest path to commercial writing success.

And let's work together to make 2019 the year you finally become a successful freelance B2B writer.

To your success,

Ed-Signature-1

Ed Gandia
Founder, High-Income Business Writing

P.S. -- Still Have Questions? Here Are the Most Common Questions I've Received

Here are some of the most common questions I've received since word of this program got out...

What's your refund policy for this program?

I'll be blunt. I don't guarantee results. In fact, no one can do that. (And if they DO, hold on to your wallet and run for the hills!)

I'm committed to giving you all the tools, roadmaps, step-by-step direction and support you'll need to launch a very successful commercial writing business.

I'll be there to hold your hand through every step of this exciting process. And I'll work with you to help you implement these strategies effectively.

But ultimately YOU are 100% responsible for your success.

You're the only one who can take action on these ideas, put in the hard work, stay on track, maintain focus, and bring a "can do" attitude to your launch and to your work.

As I've mentioned, this is not a done-for-you, "just add water" system for success. So if you’re expecting B2B Biz Launcher 3.0 to magically solve your problems or make you money with little effort, please do NOT sign up.

Getting your freelance business off the ground takes hard work. Landing clients will require you to hustle. It's not easy. So you need to be ready for that kind of effort.

Having said that, my refund policy is simple...

Within 30 days of enrollment, if you do the work and don’t feel I've delivered on my promise, I'll happily refund 100% of your money.

However, in order to be eligible for a refund you must submit your completed homework for the first two training sessions within 30 days of the start of the program.

Here's why...

I'm confident that if you do the work, you will achieve results in your business. And believe me, I want a ton of success stories to come out of this program. And I'd love nothing more than for YOU to be one of them! So I'm challenging you to think differently, to behave differently and to become the professional you’re meant to be.

My team and I put a tremendous amount of time and energy into this program. You need to match that energy. I have a zero tolerance policy for “tire kickers” or people who think success will just magically happen with minimal work. If this makes you uncomfortable, or if it's not acceptable, I respect that. But please do not apply for this program.

How long is the program?

It’s a total of 9 weeks. There are 8 training sessions, which you can go through at your own pace. (I recommend budgeting for one training session per week, with one additional week of implementation time to get your website live.)

What about the holidays? Do I have to work through Christmas and New Year's?

If you’re worried about the upcoming holidays, don’t fret. We’re taking a 2-week break during that time.

Of course, you can still go through the material as you wish (remember, it’s all self-paced). But that’s completely up to you.

We’ll still be monitoring the private forum and answering your questions. And we’ll resume the coaching calls in early January.

So rest assured that you’ll still get your full 9 weeks in the program. And we’ll coach you until you land your first paying client, for up to a year from your enrollment date.

What is the time commitment?

I’m not going to sugarcoat this. The time commitment is about 5 to 10 hours a week, on average. That includes time to go through the training lessons... time to attend our group coaching calls... and time to implement what you learn.

This is NOT a “sit back and take notes” program. Or a “buy it for future reference” course.

You need to roll up your sleeves and put your game face on! Because this is a “implement as you go” experience. You need to be ready to put the ideas into practice every week.

What if I can't attend some of the sessions?

I’ve designed this program for busy people.  That’s why instead of holding training sessions live on specific days and times (which forces you to be by your computer or phone during those times), I’m instead going to pre-record each training session and make it available to you on demand. That way you can just listen to it at your convenience, which gives you more flexibility around when you consume the material.

You'll have password-protected access to a student portal that contains all session recordings, handouts and tools. And you'll have LIFETIME ACCESS to all those sessions and resources.

Prefer to read or skim the material? You'll be happy to hear that the handouts included with each session are perfect for this! I’ve structured them in a way that enables you to absorb the material faster AND act as a handy reference when you want to review these ideas in the future.

What if I don't like working in a group?

Then this program will not be for you. Yes, I'm providing the training material and driving most of the discussions. But there will be tremendous value in the group interactions.

Also, keep in mind that everyone in the group will be in the same boat. They're either just now launching their freelance writing business, or they're trying to revive a struggling freelance practice.

You'll learn a ton from the questions and comments others post in the forum or bring up during our coaching calls. And you'll get valuable feedback from other participants who can see things you can't see, because you're too close to your own stuff (we ALL are!).

What if I have questions between coaching calls? Where and how can I get answers?

You’ll get access to a private, closed-door Facebook forum where you can ask questions and get direct answers (and feedback) from me.

My coaches and I are personally in the forum at least every other business day. And I answer every single question and provide feedback to everyone who requests it. So don’t worry, I’ll be there to support you as you have questions or need feedback.

Aside from being a place to connect with me, this forum is also a great opportunity to connect with all your fellow students. It’s designed to receive support, get encouragement and feedback, and gain new friendships. It’s one of the top-rated elements of this program.

How long will it take me to land my first paying client?

It depends. I’ve found that it’s based on a few key factors:

  • Following the roadmap and the strategies and techniques I teach you
  • Your work/career history
  • The quality and quantity of your personal and professional network
  • How much prospecting you do every week
  • Consistent (weekly) execution
  • Taking action before you feel 100% ready (a “Ready, Fire, Aim!” attitude)
  • Your level of grit (a combination of passion and perseverance)

And let’s face it. There’s also an element of luck involved. But my definition of luck is a little different. Luck happens when preparation meets opportunity.

Which means that it’s a combination of right place, right time ... and being prepared to take advantage of the situation that presents itself to you!

All that to say this...

If you need to land paying clients by next week to pay your rent or to buy groceries, do NOT enroll in this program!

Get a part-time job. Or find another source of reliable income. And then consider launching your side gig.

Trying to get your business off the ground when you have that kind of financial pressure serves no one. It will add a level of anxiety to your business that will repel potential clients. Which makes matters even worse and creates a vicious cycle.

Think of this as a start-up. It involves speculation and risk. And it’s definitely not a sure thing.

You mention that you’d coach me until I landed my first paying client. How does that work?

It’s simple. If you haven’t landed your first paying client by the time the program is over in 9 weeks, you can continue attending my group coaching calls.

And I’ll coach you until you DO land that first paying client (or up to one year from your enrollment date, whichever comes first).

You’re on the honor system here. So I’ll rely on you to come forward and let me know when you’ve landed that paying client.

And then we’ll celebrate and do a happy dance. 😉

Les Worley Les Worley, Dallas, TX

I couldn’t have done it without you, Ed. Had I done this on my own, it would probably have taken me several years to get to where I am today with your help.

Tracy Wilson, Wendell, NC

Ed's coaching put me on the right track to success and helped me stay on it. He gives his advice freely and genuinely cares about his clients.

Brenda White, Houston, TX

If you're new to the business of copywriting, then you're like me. Having taken this course helped my confidence and lack of direction. The coaching sessions are invaluable because everyone is unique and no course can address all situations. The group coaching sessions will give you opportunity to address any specific concerns.

Milt Trosper Milt Trosper, Payson, AZ

Ed's background and experience definitely added to the program! Most enjoyable! Very insightful and informative!

Mark Soroka , Pittsburgh, PA

Ed Gandia's B2B Launcher Program has kick-started my freelance writing business. The ideas are easy to follow and really work! Thanks, Ed, for sharing your expertise with me and guiding me down the right path.

Andre Pilon , Montreal, QC

This very practical program lifted the fog along my route to success.

Jessica Farthing , Savannah, GA

Ed's program helped me bridge the gap between my freelance journalism skills and business writing. I have already landed a client with his clear explanations on fees and contracts, one that I wrote a magazine article about previously. Thank you, B2B Biz Launcher Program!

Marygwyn Horneck Marygwyn Horneck, Huntsville, AL

I now have the framework and the confidence necessary to start and run my business profitably. This is the best purchase I have made so far this year. I highly recommend this course.

Claire Bulman Claire Bulman, London, UK

A big thank you for your help on the course. The course was very practical and your support at each step was invaluable. I have my first clients through what you taught me, and have a number of meetings with prospects lined up. Also your advice once I got those first clients was spot on. I look forward to working with you again in the future. All the best.

Ted Goldwyn, Corning, NY

Ed is an amazing coach! His innovative and practical business-building methods were exactly what I needed at this early stage, and his warm, genuine personality really clicked with me and the rest of our group. I highly encourage any new or aspiring B2B copy/content writer to consider signing up for this detailed and content-rich course!

Clyde Bearss Clyde Bearss, Nashville, TN

Ed delivers essential and practical information that will definitely shorten the time period between launching your writing business and seeing it prosper.