Testimonials

What Past Participants Are Saying...

“Ed always delivers in this course. At the end of this course, I had a clear strategy for finding and connecting with prospects and a lot of new tips for staying consistent on LinkedIn for more long-term outreach. He spends a lot of time helping shift your mindset on some of the obstacles that always get in the way of prospecting, and I found that just as valuable as the step-by-step practical applications. I've already heard back from potential clients. Highly recommended!”

-- Liz Froment
Boston, MA

“Ed's prospecting system is pure gold! He helped me figure how to weave systematic and bite-sized tasks into my weekly schedule, making prospecting feel MUCH less daunting! Ed's method of combining simple and consistent activity on Linkedin with warm emails feels genuine and authentic. It emphasizes the importance of building meaningful relationships with prospects over pushy (and often less fruitful) sales tactics.”

-- Jennifer Bell
Ft. Wayne, IN

“As a business owner for over a decade, this is THE workshop for finally figuring out how to prospect in a sustainable manner. I've worked with a pricey coach one-on-one and been part of small group marketing training, but Ed is the first person that I've worked with that really GETS it. He addresses head-on both the practical and mindset issues surrounding prospecting and eases you into the process to help set you up for success.”

-- Cordelia Norris, Luna Creative
www.lunacreates.com
Knoxville, TN

“The biggest benefit I received from going through this workshop was the nearly instant return I got from doing the exercises. I've rekindled relationships with dormant clients and am looking forward to working with some new ones. And the best part is that it only took a few minutes each day to realize the return. I've already recommended this workshop to my freelance colleagues.”

-- Joy Capps
Tampa, FL

“21 Days to Powerful Prospecting has given me the clarity and process needed to move my content writing business forward from a tough spot. I feel confident that the skills I've learned will help me level up.”

-- Corinna Cornejo
Vancouver, WA

“Ed is a fantastic teacher and coach. This prospecting workshop helped me get back on track prospecting for clients. Ed makes the lessons simple and easy to implement. He truly understands how to eat and elephant... one bite at a time. I look forward to working with Ed in the future.”

-- Helen Boss
Truro, Cornwall, UK

“Ed really knows his stuff and is a top-class teacher. This workshop provided everything I needed to develop a sustainable prospecting plan I could incorporate into my workday to grow my business. No matter how good or bad your current prospecting habits are, if you follow Ed's highly practical advice, I have no doubt you'll achieve a significant return on your investment.”

-- Simon Hendery
Napier, New Zealand

“Thank you—this 21-Day Prospecting Workshop has been awesome! I have learned so much from all your great lessons, as well as the group engagement and camaraderie. I now feel much more confident in my prospecting skills and my ability to establish a consistent process.”

-- Margot Howard
Athens, GA

“When I started this program, I was sure I would never have any pleasure in prospecting. Now, after 21 days, I have a proven protocol for prospecting, and really enjoy doing it! And there was a bonus: Ed has a gift for changing your mindset (for the better), and as a result I have overcome obstacles and gained better focus. Thank you Ed!”

-- Angelique Hersman
Ardennes, France

“The 21 Days to Building a Powerful Prospecting Habit Workshop is designed to help freelance copywriters at all levels grow their network while connecting with new clients. If you dare to take action on the easy-to-follow steps Ed provides, you'll walk away with a robust system that expands your network, builds your pipeline, and creates engagement with potential clients in a number of ways. I highly recommend Ed Gandia's workshop to anyone who is ready to take build a new prospecting habit.

-- Yvonne Audi
Wisconsin, USA

“Ed offers a proven, practical and philosophical solution to prospecting that will subdue your inner Procrastafarian.”

-- Nick Krewen
Toronto, Canada

“...Ed's ‘21 Days to Building a Powerful Prospecting Habit’ has made me believe in myself again, that I am able to "up my prospecting game" and so increase revenues. But there is something else: The fact that Ed was always on hand to help with assignments and provide feedback and thus allow us to draw from his deep font of prospecting knowledge. Thanks, Ed! You've been a great help!

-- David Tansey
Fife, UK

"Just starting out as a copywriter I often get overwhelmed, especially when it comes to prospecting. Ed created a really practical course. He showed us step by step not just to overcome overwhelm and anxiety when it comes to prospecting, but to gain confidence that this can be done. Now I know what steps to take and I'm quite optimistic that I will find the right people to work with. This course has been one of the best investments I've ever made. Thanks Ed!"

-- Claudia Mischke
Hannover, Germany

"I have really enjoyed this workshop and here is what I have told some of my friends that I enjoyed:

It had a set number of days (less than one month), making it feel easy to fit into my schedule.
The videos were only about 15 minutes long and pretty much each one only had one focus ("chunking" is a word we use for this in instructional design and it's a great way to teach). This made it feel "doable" and didn't add stress to my already busy day.
You leave room for ideas, that there really isn't any "right or wrong," and that gives me the courage to experiment and try new techniques and wording.
You are also incredibly motivating and speak my language of being human-centered. I feel like an equal to you as a human, rather than you being the instructor sitting on the throne. You are still the expert, but very grounded and down to earth and I appreciate that very much."

-- Pamela Saxon
Hermitage, TN

“Ed is an absolute expert in freelance writer business development. His advice is robust and immediately actionable. He’s also an all around nice human. This workshop was worth every penny I paid—and more.”

-- Dahna Chandler
Bethesda, Maryland

“The workshop was absolutely brilliant! I left at the end of day 22 with a mindset and systems (for different workloads, no less!) in place for a healthy prospecting habit. I'm pretty sure I'm never going to go through another feast and famine cycle again if I implement all Ed has taught in the workshop. Super psyched to hit the ground running in 2024.”

-- Drashti
Italy/India

“Hello Ed. I hesitated to start your workshop because I feared I would not finish it. But I did finish it, and I'm grateful for all your advice. My biggest takeaway is on habits. I've done bursts of cold calling and networking events. Then I get busy and don't keep up the effort. Your protocols help me consistently make progress no matter the circumstance.”

-- Austin Harber
Washington, D.C.

“I knew what I needed to do for outreach, but I struggled with structure, feeling overwhelmed, not knowing what to focus on and when, etc. Ed's workshop provided a realistic framework that breaks everything down, gives you a realistic process, and makes it so much easier to be consistent with prospecting. I also greatly appreciated his insights, techniques, and perspective, such as focusing on action, not outcome. I got one assignment from a dormant client during the workshop (so it has already paid for itself) and I just secured a discovery call with a potential client today.”

-- Heather Kenny
Chicago, IL

“The flow of work and information in this workshop is beautifully planned and seamless. Everything builds on itself, and you feel like you're making progress while putting out a sustainable amount of energy.”

-- Kelley Gardiner
Portland, Oregon

“This workshop provided a missing link - structure - to my efforts to get a consistent, sustainable prospecting effort off the ground.”

-- Matt Cunningham
Richmond, VA

“After enrolling in Ed's 21-Day Prospecting Workshop, my goal was to acquire the skills to prospect consistently and secure my first client. Thanks to Ed's course, I not only learned his effective prospecting techniques but also put them into practice immediately. Within just two weeks of completing the course, I successfully signed my first client. I can't recommend Ed's workshop enough for anyone looking to jumpstart their prospecting journey and achieve quick, tangible results.”

-- Matt Hayes
Reno, Nevada

“Dear Ed, Thank you so much for the prospecting course. You took the overwhelm and confusion out of prospecting and replaced it with a clear step-by-step path. And as with all the courses I've taken from you, you provide so much extra value and really go above and beyond with your generosity of both content and feedback. I'm actually excited about developing a solid, sustainable prospecting practice and confident this approach will reap rewards. Thank you! Here's to opportunity! All the best to you.”

-- Kara L. Stewart
Grover Beach, CA

“As freelancers, it's crucial to know exactly what to do to bring in new clients. And, to truly succeed in prospecting, you need to be able to do it consistently. Through this prospecting workshop, Ed not only shows you what to do and how to do it, but how to create habits that stick. If you're prone to overthinking (like I am), I think you'll find this workshop tremendously helpful.”

-- Danny Dunn
New Jersey

“Ed's course forced me out of my comfort zone. I reached out to people I knew but had lost touch with and to people I had never met before. This led to some wonderful conversations and I'm looking at some new business starting soon!”

-- Jen Peterson
Chicago, IL

“This course was the kick in the butt i needed. A lot of it was common sense but many elements (such as the way to find emails and dig deep into possible prospects) were true gems of insight. I actually ended the course with two successful LEAP email responses and one warm email response (after just two weeks into the course). I would strongly recommend it if you're ready to take the next step and get serious about growing your business.”

-- Sandra MacGregor
Ontario Canada

“This 21-day prospecting course far exceeded my expectations, despite following Ed for some years and knowing his advice is always spot on. I now have a system that will ensure I prospect consistently and effectively, even when my pipeline is full. From templates and protocols to schedules and motivational tips, this comprehensive training is perfect for freelance writers wanting to formalize their approach to prospecting and make it a daily habit.”

-- Helen McCrone
St Augustine, Florida

“If you are an established writer who needs a little motivation to stay consistent with cold outreach, I highly recommend Ed's Prospecting Workshop. He walks you through step by step how to build a consistent cold outreach habit with tons of useful information about how to find prospects, writing an effective cold email, and more!”

-- Ana Reisdorf
Franklin, TN

“Ed Gandia's Prospecting workshop is filled with practical advice from a professional who understands the writing world. He gave real-life examples. He offered workable solutions. While so much of it is ‘common sense’ it is imperative that you have someone who can walk you through it. I kept trying to find "a process" for prospecting. Ed's Prospecting Playbook helped me create a process that seems not only workable, but actually enjoyable. I'm excited - for the first time - to reach out and prospect and already I have some viable prospects. I highly recommend for anyone looking for a logical and easy playbook to help with the prospecting process.”

-- Susan Lanier-Graham
Scottsdale, AZ

“I'm so glad I took this workshop. Like so many introverted freelancers I struggle with generating leads and marketing myself effectively. I knew there must be a way to do it without coming across as a pushy jerk and thankfully Ed has the answer. His program on prospecting helps folks like me to build the mental and emotional muscles to make prospecting a conscious part of our weekly actions. The supportive environment helps you see you're not the only one who struggles with doing what's necessary and helps you build the confidence needed to maintain the momentum you're building. I'm so glad I took this program. It's probably the best use of my time and professional development dollars that I've spent in a long time. If you know you need to be more proactive in building your freelance business but aren't sure what to do, I highly recommend you enroll.”

-- Winnie Anderson
Buffalo/Niagara Region, NY

“Before Ed's workshop, I'd had decent luck landing clients through prospecting. But I only did it when work dried up, and I was overwhelmed with all of the options for marketing. Also, I kinda hated it. I left the workshop with a prospecting schedule that works for me and a feeling of empowerment. And, weirdly enough, I love my daily marketing session.”

-- Jen DeMoss
Petoskey, MI

“Ed Gandia's Prospecting Workshop delivers. It is packed with detailed, step by step instructions for how to create a prospecting system and make prospecting a regular habit. I had a “dead” prospect who I first talked to 2 years ago then he went dark. I emailed him probably half-a-dozen times and never got a reply and had given up – until the email I sent from the workshop exercise. And he finally replied! After a couple of conversations I just signed a contract to write monthly articles for his company. The income from this will pay for the prospecting course many times over! I highly recommend the workshop.”

-- Don Sadler
Suwanee, Georgia

“When it comes to helping freelancers grow their business, there's no one better than Ed Gandia. Prospecting is something that can be intimidating and can often be forgotten or ignored, but Ed's workshop made it approachable and, frankly, enjoyable. In three short weeks, Ed instilled best practices and tons of strategies to help make prospecting a key component of my business.”

-- Marc Zarefsky
Chicago, IL

“The 21- Day Prospecting Workshop is hands down the best course on prospecting out there today. This is true not just because it provides detailed, specific instructions on how to prospect, but it also because it explains how to set up a system to get the prospecting done. As if this were not enough, Ed also includes lessons on avoiding pitfalls and addresses some of the psychology we experience when we seek new clients. I highly recommend!”

-- Kristan Wolf
Mesa, Arizona

“I really enjoyed the practical way that Ed explains prospecting in this workshop. The bite-sized daily lessons and assignments made it easy for me to follow along and implement. I have been procrastinating on prospecting for a few years and this gave me the push I needed to start.”

-- Núria Waddington Negrão
Baltimore, MD

“Ed Gandia's 21-day Prospecting Workshop helped me re-focus my prospecting and has set me on the road to a more organized and consistent client outreach habit. I did get a small assignment during the workshop from Ed's methods, but more importantly, this will help set me up to be a better marketer for my business.”

-- Julia Tell
Plainsboro, NJ

“For years the idea of prospecting and marketing for the kinds of clients I want to attract was overwhelming and intimidating. The specificity of information, actionable steps, and purpose driven processes provided in this 21-day course have equipped me to get past my limiting ideas and jump in to the level of prospecting I've been seeking.”

-- Melinda Folse
Fort Worth, Texas

“Thanks for the prospecting workshop. It was so well organized and I loved how you broke things down day by day to demystify the process and make it manageable. Now I have a plan of attack rather than just staring at my screen. I would say it delivered the best value and ROI of any course I've taken. My biggest ‘ahas’ came from the value statement and prospect evaluation exercises. It also helped me articulate what I'm looking for with current clients, and to get into a more proactive prospecting mindset with them. Results so far:

Scored a new, medium-sized project with a dormant client for November
Confirmed a large project for Q1 with a dormant client
Took a current client to coffee, mapped out her needs, got her to commit to doing their ESG report again and working with them 20 hours/week starting immediately
Took my NI client to happy hour and shared what I'm looking for next
Bid on three other potential projects with a warm lead (design firm)
Got clarity on the types of projects to pursue to fill in the gaps

I will keep going with SPEAR and warm emails to land some smaller reports and other jobs for the upcoming season.”

-- Erica Hess
Austin, TX

“Ed's prospecting system is pure gold! He helped me figure how to weave systematic and bite-sized tasks into my weekly schedule, making prospecting feel MUCH less daunting! Ed's method of combining simple and consistent activity on LinkedIn with warm emails feels genuine and authentic. It emphasizes the importance of building meaningful relationships with prospects over pushy (and often less fruitful) sales tactics.”

-- Jennifer Bell
Ft. Wayne, IN

-- Joy Capps
Tampa, FL

-- Austin Harber
Washington, D.C.

--Winnie Anderson, Content Strategist & Buyer Enablement Specialist
Lewiston, NY

“I have to say that this has been one of the best courses I have taken in a long time. Thank you so much for all the resources and the inspiration.”

--Rosa Insua Salgueiro, MA, DPSI

"Hey Ed, I'll try not to go on and on, but I feel like the prospecting workshop is teaching us how to make money out of thin air 🙂 The tactics & systems you've given us feel like the missing piece I needed to consistently generate leads and new business. I'm reaching out and following up with people who I thought were a lost cause -- and getting surprisingly positive responses. And the companies I'm targeting now are way more qualified, thanks to your guidance. This workshop has provided *so much* value -- thank you!!"

-- Rebekah Mays

"Ed Gandia’s “21 Days to Building a Powerful Prospecting Habit” is based on a refreshingly honest approach to training. Many programs promise a highly desirable outcome. But truthfully, it’s only a possible outcome in a highly idealized situation. I’ve been disappointed with that recipe many times. Ed’s workshop provides practical knowledge plus assigned tasks to reinforce learning, build skills, and establish a prospecting practice. I thoroughly enjoyed the workshop and, in just 21 days, created a prospecting protocol designed to bear fruit. I feel renewed and have high hopes for the future of my writing business.

Hey Ed, I'll try not to go on and on, but I feel like the prospecting workshop is teaching us how to make money out of thin air 🙂 The tactics & systems you've given us feel like the missing piece I needed to consistently generate leads and new business. I'm reaching out and following up with people who I thought were a lost cause -- and getting surprisingly positive responses. And the companies I'm targeting now are way more qualified, thanks to your guidance. This workshop has provided *so much* value -- thank you!!"

-- Rebekah Mays

--Jack Price
Colonial Heights, VA

“Before this workshop, I had total analysis paralysis about prospecting. Breaking the process into manageable, trackable chunks has given me a clear path for making prospecting a daily habit. And Ed's psychological insights and support will really help if and when the self-doubt (and, let's face it, laziness!) starts to creep back in.”

-- Claire Atherton
London

“The prospecting workshop helped me (finally!) get some systems and checklists in place. The email templates are super helpful and can be easily customized. Having timelines and suggestions for how often to follow up with prospects is immensely valuable, too.”

-- Brittany VanDerBill
Kandiyohi, MN

“I really enjoyed this workshop, it was well-structured with bite-size assignments that never felt overwhelming. It's been great to get a refresher on the fundamentals of prospecting, but I've also learned some new tips and tricks to make the whole process easier and more streamlined.”

-- Richard Rowlands
Plymouth, UK

“The workshop gave me the tools to systemize my prospecting strategy, and insights to make it more effective – and easier!”

-- Gary Wollenhaupt
Colorado Springs, CO

“For me, the biggest benefit was having access to Ed's continual flow of practical wisdom, which helped me refine my focus and stay the course. The icing on the cake: Today, a lead who does a lot of work in my specialty reached out to see if I'd be interested in full-time copywriting. I credit you, Ed, for your remarkable ability to transform my mindset from "I can't" to "You bet I can" with just a few well-chosen words. Thank you is not enough!”

-- Jessica Hausman
Chicago, IL

“The best way to get over the fear of prospecting is to gamify it. Make a habit of it. This course helps you do exactly that.”

-- Amit Phaujdar
India

“Ed's 21 Days to Building a Powerful Prospecting Habit workshop was just what I needed to get out of my prospecting slump. I'd relied primarily on inbound leads and referrals to grow my business, and I didn't know where to start when it came to looking for prospects. In this workshop, Ed teaches you step-by-step how to consistently (and painlessly!) form a daily prospecting habit that's easy to stick to. Each step of the workshop was like training at the gym - using simple reps to build up muscle day by day. Ed is also there with you every step of the way, offering valuable feedback, mentorship, and advice that well exceeds the entry fee for this workshop. If you want to build a prospecting habit for life and take your freelance business to the next level, I can't recommend this workshop enough.”

--Robyn Kurdek
Alton, MO